Why Does Insight Rock?We'd love to tell you it's because we're avid rock-climbing daredevils like this guy to the left. But that wouldn't be true, now would it? The real answer is also the silliest answer: Because the URLs for "Insight PR" and "Insight Marketing" were already taken. Nonetheless, we were determined to use this very meaningful name for our company. Our own marketing challenge then became how to find a domain name that used the word "insight," was easy to remember and reflected the sense of fun we can bring to the creative process. Now we put up with the occasional call from geology buffs and heavy metal fans, but that's okay. We know why Insight rocks.